ICSD 2017 – INTERNATIONAL CONFERENCE ON INNOVATION,
COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT
25 May 2017
09:30-10:00 Registration
10:00-10:10 Conference Opening
WELCOME ADDRESS
Prof. Dragan Domazet (PhD), Rector of Belgrade Metropolitan University, Serbia
Prof. Ana Bovan (PhD), Dean of Faculty of Management, Belgrade Metropolitan University, Serbia
10:10-12:30 INNOVATION AND COMPETITIVENESS FORUM
COMPETITIVENESS OF COUNTRIES AND ECONOMIC DIPLOMACY
Prof. Alberto Fornasari (PhD), University of Bari “Aldo Moro”, Italy
Prof. Jacques Couvas (PhD), Bilkent University, Ankara, Turkey
Prof. Imre Lazar (PhD), Institute of Social and Communication Sciences Károli Gáspár University of the Reformed Church, Budapest, Hungary
Branka Stojanac, Chamber of Commerce and Industry of Serbia
12:30-13:15 Buffet lunch
INVITED PAPERS
13:15-13:30 “DIGITAL REPUTATION MANAGEMENT. RELAPSES OF THE SEMIOTICS IN THE REPUTATION OF DIGITAL ECONOMY”, Alberto Fornasari, University of Bari “Aldo Moro”, Italy
PRESENTATION OF PAPERS I
13:30-13:45 “CULTURAL IMPACT ON STARTUP ECOSYSTEM MODELS: AN EXAMPLE FROM THE MIDDLE EAST”, Jacques Couvas, Bilkent University, Ankara, Turkey
13:45-14:00 “HUMAN ECOLOGY OF COMPETITIVE ECONOMICS SPIRITUAL AND HEALTH ASPECTS”, Imre Lazar, Institute of Social and Communication Sciences Károli Gáspár University of the Reformed Church, Budapest, Hungary
14:00-14:15 “BUSINESS IS PEOPLE, PEOPLE ARE BUSINESS”, Marina Ančevska, NLP BUSINESS CENTAR, Skopje, Macedonia
14:15-14:30 „EU CLIMATE DIPLOMACY AS A SPECIALIZED LOBBYING ARENA“, Ana Bovan, Belgrade Metropolitan University, Serbia
14:30-14:45 “NEUROMARKETING RESEARCH – A NEW MIRROR ON CONSUMER BEHAVIOR”, Milica Slijepčević, Belgrade Metropolitan University, Nevenka Popović Šević, Information Technology School, Serbia, Ivana Radojević, Belgrade Metropolitan University, Serbia
14:45-15:00 “SYNERGY BETWEEN QFD, DOE TAGUCHI AND TRIZ SIX SIGMA UTILIZATION IN SOFTWARE ENGINEERING”, Ljubomir Lazić, Belgrade Metropolitan University, Serbia
15:00-15:15 Coffee break
PRESENTATION OF PAPERS II
15:15-15:30 “TAX COMPETITIVENESS OF THE SERBIAN ECONOMY”, Snežana R. Stojanović, University UNION – Nikola Tesla, Faculty of Business and Law, Serbia
15:30-15:45 “CAR CLINIC AS A NEUROMARKETING RESEARCH FACILITY”, Vladan Madić, Milica Mladenović, Belgrade Metropolitan University, Serbia
15:45-16:00 “ANALYSIS OF SOFT FACTORS IN SIX SIGMA IMPLEMENTATION”, Aleksandra Ljubić, Tatjana Šibalija, Belgrade Metropolitan University, Serbia
16:00-16:15 „GENERIC MARKETING STRATEGY ON THE MARKET SERVICES”, Ljiljana Stošić Mihajlović, College of Applied Studies in Vranje, Serbia
16:15-16:30 „DEFINITION AND SCOPE BUSINESS MODEL OF THE GREEN BANKING”, Ljiljana Stošić Mihajlović, College of Applied Studies in Vranje, Serbia
16:30-16:45 “THE EFFECTIVENESS OF DIRECT MARKETING MEDIA”, Karolina Perčić, Belgrade Metropolitan University, Serbia
16:45-16:50 CLOSING REMARKS
Prof. Ana Bovan (PhD), Belgrade Metropolitan University, Serbia